What Is Google Trends?

Google Trends is a free tool provided by Google that allows users to analyze the data and graphs on the popularity of specific searches in Google and YouTube. It provides valuable insights into what people are searching for on the internet, how often they are searching for it, and where those searches are taking place. This information can be incredibly useful for businesses, researchers, and marketers.

Google Trends was launched in 2006, and since then, it has become an essential tool for many businesses and researchers. It is easy to use, and it offers a wealth of information that can be used to understand consumer behavior and market trends.

With Google Trends, you can see how often a particular search term is being used, and how it is trending over time. You can also see where those searches are coming from and what related searches people are using.

If you want to track your brand’s popularity using Google Trends is best toole for you. By entering your company name into Google Trends, you can see how often people are searching for your brand, where those searches are coming from, and what related searches people are using. This information can help you where you need to improve your marketing efforts.

Google Trends is also useful for identifying seasonal trends, researchers and journalists. It can be used to analyze the popularity of news stories and identify topics that are trending in the media.

Google Trends is a free and powerful tool that provides valuable insights into search trends and consumer behavior. It is easy to use, and it offers a lot of information that can be used to guide marketing campaigns, research projects, and journalistic investigations.

How to Use Google Trends for SEO?

Google Trends measures keyword popularity general information about current trends in any country.

To start using Google Trends, enter a keyword into the search bar and analyzing the resulting data. Here are the basic steps to using Google Trends effectively:

• Go to Google Trends website

The first step is to go to the Google Trends website (trends.google.com). The site is free to use, and you do not need to create an account to access the information.

• Enter your search term or topic

Once you are on the Google Trends homepage, you can enter your search term or topic into the search bar. You can enter a single keyword, a phrase, or a URL.

• Analyze the data

After entering your search term, you will see a graph that shows how often that term has been searched for over time. You can adjust the date range to see trends over a longer or shorter period. You can also see related search terms and topics.

• Refine your search

You can refine your search by selecting specific categories, geographic regions, and search types. This can help you get more specific data.

• Find Currently Trending Topics

Finding trending topics can help you plan out content, identify unique angles, and even simply stay relevant as a brand.

From the Google Trends homepage, scroll down to see “Recently trending” topics across the globe.

• Identify Seasonal Trends

A seasonal trend is a trend that comes back regularly, usually around a specific holiday.

By researching trending topics in Google Trends, you can find out when to start advertising for your next big holidays.

Say you own a flower shop. You probably see a regular spike in sales—and searches—around Valentine’s Day and Mother’s Day.

• Find Search Volume Trends

Type a keyword into Google Trends, and see that keyword’s trend over the last year.

• Uncover Related Topics

Google has a table next to “Related queries” called “Related topics”. this shows you which broad topics people are searching for.

These are all topics that Google considers closely related to the term. And you can create an entire series of blog posts, videos or social media posts on these related topics.

• Find Keywords for YouTube Videos

Google Trends is also good choice for YouTube keyword research.

To use Google Trends for video keyword research, type in a keyword that you optimize a video around.

Then, use the dropdown menu to switch from “Web Search” to “YouTube Search”.

And just like that, you can see whether or not this keyword is trending on YouTube.

• Local Search Trends

If you run a local business that serves a specific area in the United States, then you definitely want to check out “Interest by subregion”.

This feature shows you that keyword’s trend in different states, cities and subregions. This feature can also help you find keywords to target for local SEO.

• Use the data

Once you have analyzed the data, you can use it to inform your marketing strategy, research project, or journalism piece.

Some tips for using Google Trends effectively include:

• Use multiple keywords

Try entering multiple related keywords to get a more comprehensive view of the trends. You can compare the popularity of different keywords and identify the most relevant ones.

• Check for Seasonal Trends

Keep in mind that search trends can be affected by seasonal factors, such as holidays, events, and weather. Make sure to adjust your analysis accordingly.

• Compare different regions

If you are targeting a specific region, make sure to compare search trends in that region to other regions to get a better understanding of the differences and similarities.

• Analyze long-term trends

Look at search trends over a longer period to identify long-term trends and patterns. This can help you make more informed decisions and plan for the future.

In the end, using Google Trends is a straightforward process that involves entering a search term, analyzing the resulting data, and using that information to inform your decisions.