A 301 redirect is one option when you set your domain to forward to another Website URL. When someone types your domain in the address bar, a 301 redirect will send visitors to the destination URL, and that new URL will show in the browser address bar. A 301 redirect is a status code that tells search engines the site for your domain has permanently moved to the new destination URL. You can change the 301 redirect any time, or remove forwarding from your domain.